Media Futures Conference 2009
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Beyond Broadcast

Friday 3 July, Bloomberg Auditorium, London, EC2

Julian Kucklich of the Press Association making a pointAudience questioning at the Media Futures Conference 2008 Brian Winston delivering his opening keynote at the Media Futures Conference 2008 Alex McKie presenting in Research in the real world at the Media Futures Conference 2008Sofa seated audience members Twittering at the Media Futures Conference 2008

SUPPORTED BY

Bloomberg Television

Press Association

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Viable futures: A case study

Established companies find it difficult to adapt to new developments, we are told. Developing products and services around new technologies only cannibalises existing lines of business. Perhaps. But Apple, considered an ‘also ran’ until the late 90s, has created a new line of business around iTunes and its devices to match its computing operation. It has transformed the music listening (and now video watching) experience along the way, and created new business models along the value chain. In this session, Grunsteidl draws out the lessons for established (and new) media companies based: on culture and behaviours, habits and interface, and value and payment. This session informs our final panel on Viable futures.

Presenters

Alexander Grunsteidl, Digital Wellbeing Labs

Chair

Nico Macdonald